Leading a cybersecurity company rebrand
Rapid7’s brand had grown fragmented over time, with multiple teams contributing to design without a unified vision. My role was to lead the visual design effort and get the team aligned on a clear, cohesive direction.
Collaborating with the creative director and design team, we defined the brand personality and key characteristics, providing a foundation for a complete rebrand. I oversaw everything from typography, color, motion graphics, photography, and image treatments, to templates for Google Slides, Docs, InDesign, and Figma. This approach delivered a consistent, creative, and scalable brand identity across all touchpoints.
Below are a few pages from the brand guide showcasing some of the graphic teatments, new typography which transformed the brand into a bold modern sage brand architype. 
Booth design at BlackHat
I led the creative direction and design for a double-height booth at BlackHat, one of the industry’s most prominent cybersecurity events.
My goal was to create a visually distinctive presence that stood out in a sea of competitors. The result was a striking, immersive booth experience that amplified brand visibility and engagement.
Beyond the booth structure, I also designed motion graphics for the large-scale ‘mega screen’ and developed event merchandise—ensuring every touchpoint brought the Rapid7 brand to life in a cohesive, dynamic way.
