Project Type: Integrated campaign
Gemalto needed to generate awareness amongst the IT decision maker audience, and show how its products and services can help companies achieve GDPR compliance. In response, working with field marketing, I created the hashtag #ReadyforGDPR and this was used as a key tagline for an integrated campaign where a bus livery was wrapped and went on tour around the UK before finally stopping at Europes largest security event, Infosecurity London. In addition to the bus wrap, i developed a poster and email campaign as well as project managing the web project, where people could book meetings on the bus and receive a text notification.
The campaign has been nominated for several awards. It is up for best integrated campaign for the CIM awards, up for best integrated campaign for a large company at the DandAD awards and best vendor marketing campaign at the CRN awards
View the campaign video here