Project Type: Campaign design
The client needed a concept for a new campaign to promote authentication as a service. After back and forth with the client, the concept of 'A4' was agreed upon and a graphical device to demonstrate the four USPs of the solution was developed that would appear across all assets. A microsite was created that would work for both pay per click (PPC) and email campaign was designed and coded. The campaign targeted enterprises and demonstrated how IT should embrace employees using their own devices to access the corporate network.
Working closely with field and product marketing managers, I simplified a technical message to appeal to the target audience to drive click throughs and designed and coded a microsite, which was completely mobile friendly. The site had to work inside their email marketing tool (Pardot) and incorporate smart forms, so the visitor would be asked different questions depending on how much the CRM new about them.