Project Type: Campaign and Web design
The Gemalto marketing team needed a global campaign to launch a new product — Sentinel Fit. Working closely with the team on the strategy and budget, a social media campaign was proposed to raise awareness of the product, both internally and externally. The campaign encouraged people to take a selfie of themselves in a small space and post it on social media with the hashtag #sentinelfitchallenge. I designed a microsite that could display the specific hashtag from multiple social media platforms and implemented a dropdown so the language could be changed to one of seven languages.