Project Type: UX design
The Gemalto marketing team needed a global campaign to launch a new product — Sentinel Fit. Working closely with the team on the strategy and budget, a social media campaign was proposed to raise awareness of the product, both internally and externally. The campaign encouraged people to take a selfie of themselves in a small space and post it on social media with the hashtag #sentinelfitchallenge. Using Adobe XD, i researched, tested and prototyped a microsite and eventually coded the site. The site used an api that ran the photo competition, displaying the entries of people who had used the hashtag from multiple social media platforms.