Project Type: Direct Mail / Packaging
The marketing team at Gemalto wanted to produce a sales aid for the internal sales team and partners, that made it easy to select what product solution to offer to specific vertical markets. The mailer included use cases and what they had success in selling to similar companies. The format chosen to provide this information was print based, so it would sit on the desks, but in addition, if they wanted it digitally, a pdf was created so that they could download a digital version to their devices, via a short url or QR code. The mailer was held closed with a magnet and a custom net was designed with folds and cuts to create the final design.