Role: Creative direction, Lead designer, Project management

The annual sales kick off is Gemalto’s biggest internal event, operating in 3 locations globally, around 1000 internal sales staff, execs and keynote speakers are invited. Working with the creative director, marketing communications director, field marketing director and event management team, I was respsonsible for the creative direction of the event.

Challenge

With multiple stakeholders across the business all with different ideas, managing expectations and having open communication was crucial.

The MoodBoard

Sales Kick off event design mood board 2I found this visual the most inspiring

Sales Kick off event design mood board

┬áThe design could apply to any image as a template and encompass the event theme ‘transformation’ with Gemalto products as well as ‘transforming’ the sales peoples mindset. It was a visual play on transforming the object that you see in the image, and it could be applied to any industry, just as Gemalto encryption and authentication products can be applied to any industry as layer of digital protection.

The concept applied to a visual showing Gemalto products in the transport industry

 

Sales Kick off event design concept visual 1

Sales Kick off event design concept visual 2

Sales Kick off event design concept visual 3

Sales Kick off event design concept visual 4

Results

The branding was applied across App visuals, all event communications, microsote deisgn, presentation templates, venue signage and graphics, stage design, screen animations and video production.

Sales Kick Off environmental and signage graphics

Sales Kick Off environmental and signage graphics

Sales Kick Off stage design

Sales Kick Off reception area design