Role: Creative direction, Lead designer, Project management
The annual sales kick off is Gemalto’s biggest internal event, operating in 3 locations globally, around 1000 internal sales staff, execs and keynote speakers are invited. Working with the creative director, marketing communications director, field marketing director and event management team, I was respsonsible for the creative direction of the event.
With multiple stakeholders across the business all with different ideas, managing expectations and having open communication was crucial.
I found this visual the most inspiring
The design could apply to any image as a template and encompass the event theme ‘transformation’ with Gemalto products as well as ‘transforming’ the sales peoples mindset. It was a visual play on transforming the object that you see in the image, and it could be applied to any industry, just as Gemalto encryption and authentication products can be applied to any industry as layer of digital protection.
The concept applied to a visual showing Gemalto products in the transport industry
The branding was applied across App visuals, all event communications, microsote deisgn, presentation templates, venue signage and graphics, stage design, screen animations and video production.