Leading a Cybersecurity Company Rebrand
Rapid7’s brand had grown fragmented over time, with multiple teams contributing to design without a unified vision. My role was to lead the visual design effort and get the team aligned on a clear, cohesive direction.
Collaborating with the creative director and design team, we defined the brand personality and key characteristics, providing a foundation for a complete rebrand. I oversaw everything from typography, color, motion graphics, photography, and image treatments, to templates for Google Slides, Docs, InDesign, and Figma. This approach delivered a consistent, creative, and scalable brand identity across all touchpoints.
