Leading a rebranding project for a cybersecurity company
Challenge
The existing Rapid7 brand lacked creativity and did not stand out in a busy industry. The company had different teams invested in the brand design, this led to a fragmented brand experience. Various attempts at refreshing the brand had previously taken place leaving the brand feeling disjointed. My role was to lead the design effort to align the visual brand identity and get the design team on board with a way forward for the visual design styling.
Working with the creative director and design team, we defined the brand personality, identifying its core characteristics, enabling a way forward for a complete rebrand covering everything from typography and colour, to event activations, motion graphics, photography, image treatments, google slide and doc templates to indesign and figma templates.
