Leading a rebranding project for a cybersecurity company
Challenge
The existing Rapid7 brand lacked creativity and did not stand out in a busy industry. The company had different teams invested in the brand design all with different opinions. Various attempts at refreshing the brand had previously taken place leaving the brand feeling disjointed. My role was to lead the design effort to align the visual brand identity and get the design team on board with a way forward for the visual design styling.
The rebrand exercise covered everything from the basics of typography and colour, to events, motion graphics, photography, image treatments, google slide and doc templates to indesign and figma templates
