Thales needed to increase engagement on social-cutting through an information-heavy feed to capture attention in a more dynamic way.
The idea was simple but purposeful: turn data security into something people could experience, not just read about.
We created an interactive social game that challenged users to “capture the data” by taking a perfectly timed screenshot as it moved within a digital lock. The mechanic mirrored Thales’ core proposition—protecting and controlling access to sensitive information—while inviting users to actively participate in that process.
Designed natively for social, the execution encouraged repeat attempts, shares and comments, transforming passive scrolling into active engagement. The simplicity of the idea made it instantly accessible, while the challenge element kept users coming back to try again.
The campaign quickly gained traction, becoming Thales’ top-performing social content of 2021 at the time. It generated over 3,000 views, 300+ likes and 44 comments-significantly outperforming typical engagement benchmarks and proving the value of interactive storytelling in a B2B space.
By turning a complex subject into a playful, hands-on experience, the campaign repositioned Thales’ messaging from purely technical to genuinely engaging—without losing its core meaning.
