Senior Creative Designer

Employee case study video | Inchcape

Inchcape wanted to feature employee stories on their website. I led the end-to-end production of this employee video, producing, interviewing, filming, and editing the final piece to support their employer brand.

Sedgwick Global Speciality video storyboard

Video

Sedgwick launched a new product, Global Specialty, and required a storyboard for the product launch video. I collaborated closely with in-house copywriters, presented concepts to senior stakeholders, and incorporated feedback to develop the final storyboard.

Following storyboard approval, I handed the project over to a motion designer and continued to collaborate by providing feedback on the final video. This included supplying supporting assets, such as animated arrows used in scene 10. You can view the final video below.

Rebrand, Rapid7

Rapid7’s brand had grown fragmented over time, with multiple teams contributing to design without a unified vision. My role was to lead the visual design effort and get the team aligned on a clear, cohesive direction.

Collaborating with the creative director and design team, we defined the brand personality and key characteristics, providing a foundation for a complete rebrand. I oversaw everything from typography, color, motion graphics, photography, and image treatments, to templates for Google Slides, Docs, InDesign, and Figma. This approach delivered a consistent, creative, and scalable brand identity across all touchpoints.

Video work, Rapid7

Video

During my employment with Rapid7, I collaborating with various stakeholders across the organisation, to produce video content across events, customer case studies and training videos.
I filmed, interviewed and produced several customer and partner event highlight videos.
I managed the entire process from set up,  interview questions (working with the stakeholders), filming and editing. In most cases I produced several versions of the same video, to expand its reach across youtube, website and social media feeds.

Below are a few examples, you can find more on my Youtube channel

….Here is another version used for social media

Customer case study video for Rapid7

Video

As the inhouse Videographer, I led the end-to-end production of a customer story video for Rapid7, collaborating closely with internal stakeholders, customer success teams, and account management at Arcadis. I handled on-location filming and post-production to showcase how Rapid7’s solutions enhanced Arcadis’ real-world use case.

Report design, Gemalto

I designed a 20 page report showing the results from a global research piece aimed at the retail industry. As well as creating a grid system for the report top ensure consistency in design throughout, I created infographic elements to make the complex data easier to see at a glance and used relatable imagery for the target market.

Research Report, Thales

Thales commissions research reports every year and needed a design for a suite of 3 reports that looked different, but came from the same family. My design was on the corporate secondary colour palette and applying it to abstract characters that represented data. Using a different graphical approach to each cover distinguished it from the other. In addition to the regional variaents, I also designed industrial version which used different background colours to differentiate them.

Thales social media viral video

Campaign

Working with the Thales social media manager, I created a simple interactive game where the user had to catch a screenshot of the data inside the lock. This proved to be the most viewed social post by Thales in 2021 so far with 44 comments, 300 likes and over 3000 views

My role: Art direction, animation

Print advert, Konica Minolta

Konica Minolta genuinely had the best quality A3 printer in the industry and needed to get the message out.  I created this concept that focused on its ability to print to the edge without a border. The advert generated a lot of interest appearing in Mac World, Mac User, Computer Arts and Creative Review. The advert gained great traction and generated increased leads via a unique URL.

 

Motion Graphics, Rapid7

Video

Rapid7 launched its PACT Partner program. Working with a copywriter, I animated this social organic post, keeping it to 15 seconds for maximum impact on the feed.

Infosecurity event booth design

Experience

Partnering with the Global Events team at Rapid7, I led the creative direction and design for a double-height booth at BlackHat, one of the industry’s most prominent cybersecurity events.

My goal was to create a visually distinctive presence that stood out in a sea of competitors. The result was a striking, immersive booth experience that amplified brand visibility and engagement.

Beyond the booth structure, I also designed motion graphics for the large-scale ‘mega screen’ and developed event merchandise—ensuring every touchpoint brought the Rapid7 brand to life in a cohesive, dynamic way.

 

Thales Sales Kick Off branding / video

Brand design

Working alongside senior executives and the VP marketing, I created multiple brand activations for the Thales annual sales kick off. This included experiential applications at the event, app graphics, and promotional materials.

I produced this highlight reel to create an overview of the event for Dankner, the agency that planned and organised the logistics and production.

UX / UI audit and redesign

UX / UI

To improve engagement on the page, i designed an animate-on-scroll banner, so as you scrolled down the page, a short animation would lead you through the contents. Other highlights included a amazon style flip book of the first few pages of the report, to tease people and incentivise them to download the full report and infographic style stats that would animate on load. All this was created in the most efficient way to keep the page feeling quick and nimble

Product launch campaign design

Campaign

Challenge

Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.

Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.

A virtual reality experience to make Gemalto stand out from the crowd at high tech trade shows

Campaign / Interactive

I sourced a VR agency, and we came up with a theme for the experience that was fun, engaging and had the wow factor as well as being related to the industry. I held regular update meetings with the agency and worked side by side with them to create the UX of the game flow including designing a microsite using game elements that would contain high scores.

During the development of the concepts, we decided to use a TRON look and feel which not only made the experience feel futuristic, it also helped with 3D processing, as the graphics could be quite simplistic, with no detailed textures bogging down processing speeds. This meant that it could run on a laptop, rather than a large, complicated Rig meaning we could make it go mobile and be easier to ship to different events.