Working as part of Sedgwick’s global creative team, I deliver design, video, and digital content that supports brand growth and marketing initiatives across EMEA and beyond. Leveraging AI to enhance creative workflows and efficiency, I’ve contributed to a wide range of campaigns, product launches, and thought leadership content. Here are some of the projects I’ve worked on.
Global Specialty product launch
As Creative Lead for the launch of Sedgwick Global Specialty, I partnered with a copywriter to align strategic messaging with my creative vision. I led concept development, stakeholder presentations, and creative direction throughout production, creating supporting visual assets and micro-animations while guiding the motion designer to ensure the final video delivered a clear, impactful story and remained true to the original vision.
Event story telling
As Creative Lead, I collaborated with the international marketing team at the LATAM conference to lead the capture of interviews and event footage, shaping social-first video content and extend the reach of the event beyond the live audience. The project culminated in a high-impact event recap video and a suite of cut downs for use across wider campaigns, maximising the value of the content captured while delivering cost savings through in-house production.
Campaign Identity for Sedgwick’s 2026 TPA Report
As Creative Lead on Sedgwick’s 2026 Third Party Administration (TPA) campaign, I developed a distinctive hero asset and campaign creative that elevated it from previous report designs, while maintaining brand consistency. Balancing stakeholder feedback with creative ambition, I created a stronger, more engaging campaign identity that helped the report stand out in a competitive market.
Working closely with content and digital strategists, I helped shape and deliver a targeted ABM campaign across different industries, creating different designs so that the report would be more relevant in those sectors. This included industry-specific report covers, email campaigns, digital advertising, social media assets, animated GIFs, and carousel ads, creating a cohesive multi-channel experience that increased relevance and engagement across every audience touchpoint.
