Konica Minolta had a clear competitive advantage: the highest-quality A3 print in the industry. The challenge wasn’t the product-it was making that superiority instantly visible in a crowded creative market.
The campaign idea centred on a single, demonstrable truth: true edge-to-edge printing, without compromise. Instead of simply saying it, we built the entire campaign around showing it.
This core idea carried consistently across key design and creative platforms, including placements in Macworld, MacUser, Computer Arts and Creative Review—ensuring it reached an audience that both understood and valued print quality.
To extend the campaign beyond print, a dedicated URL invited users to explore the capability in more detail. This allowed for measurable engagement and created a clear path from awareness to action.
