Leading a cybersecurity company rebrand
Rapid7’s brand had grown fragmented over time, with multiple teams contributing to design without a unified vision. My role was to lead the in-house design function on the Rapid7 rebrand, overseeing the execution across brand, motion, and rollout assets. The work was delivered in collaboration with external agency partners and internal marketing stakeholders.
Collaborating with the creative director and design team, we defined the brand personality and key characteristics, providing a foundation for a complete rebrand. I oversaw everything from typography, color, motion graphics, photography, and image treatments, to templates for Google Slides, Docs, InDesign, and Figma. This approach delivered a consistent, creative, and scalable brand identity across all touchpoints.
Below are a few pages from the brand guide showcasing some of the graphic teatments, new typography which transformed the brand into a bold modern sage brand architype. 
Booth design at BlackHat
I led the creative direction and design for a double-height booth at BlackHat, one of the industry’s most prominent cybersecurity events.l in the new brand style.
My goal was to create a visually distinctive presence that stood out in a sea of competitors. The result was a striking, immersive booth experience that amplified brand visibility and engagement.
Beyond the booth structure, I also designed motion graphics for the large-scale ‘mega screen’ and developed event merchandise—ensuring every touchpoint brought the Rapid7 brand to life in a cohesive, dynamic way.
