Creating awareness of a new A3 colour laser printer to the the creative industry. Konica Minolta genuinely had the best quality A3 printer in the industry and needed to get the message out there. They approached me to create an advert for Mac World, Mac User, Computer Arts and Creative Review to help raise awareness. I came up with several concepts, each focusing on different USPs of the printer, but the the selected concept focused on its ability to print to the edge without a border. The advert generated a lot of interest and the company received great feedback from the target audience as a result of this advert.
My role: Graphic designer
