Role: Creative direction, Lead design
Brief
Use the new GDPR regulations to create a campaign to promote how Gemalto can help you become GDPR compliant. Teaming up with the head of marketing, I provided creative direction for the campaign.
Results
Teaming with the head of marketing, we created a roadshow concept where we would brand a double decker bus, touring the UK to generate awareness of the regulations and book meetings with Gemalto sales reps. The campaign was fully integrated with several marketing tactics from organic and paid social media, email, website and partner promotion. We created the hashtag #GetReadyForGDPR and worked with the social team to help drive people to the campaign. We used a technology partner to create a landing page where people could book meetings and track the location of the bus as it toured the UK.
The campaign generated 250,000 Twitter impressions, and 200 appointments were booked throughout the 3 week period and several high profile sales were directly linked to the bus tour.
The campaign has been nominated for several awards, including best integrated campaign for the CIM awards, up for best integrated campaign for a large company at the DandAD awards and best vendor marketing campaign at the CRN awards.
