Role: Creative direction, Lead Design, Project Management
A product launch campaign for Gemalto for an authentication application that enables enterprises to provide single-sign on to cloud applications.
Challenge
Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.
Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.
Below shows how the abstract elements combine with photography.
To create impact for display advertising, guidelines were created to use cut out people, making them appear completely on the circle abstract pattern background, to help it lift off the page.
Results
After many iterations and testing, the final concept was delivered with a style guide, a campaign microsite, email design, display advertising across social and paid, presentation decks and iconography.
