Role: Creative direction, Lead Design, Project Management
Gemalto needed a launch campaign for a product called SafeNet Trusted Access, an authentication application that enables enterprises to provide single-sign on to cloud applications.
Creating a fresh new campaign under strict corporate brand guidelines meant that I would have to think creatively to get this campaign to stand out, yet fit in to the rest of the product portfolio. Working between product marketing, field marketing and corporate marketing, I managed the entire process of the project.
Initially i created a series of concepts, below is one of those concepts, which eventually led to the final design.
Here you can see the colour scheme and how it would apply to a background design element. This looks like an abstract element, but it represents the different cloud software applications that you will be able to access using a single password using the Gemalto technology. I like this because it looks like a cloud and the layers represent well the the different applications.
Below shows how these elements can combine to a photograph of someone using the application For added impact for advertising, i cut out the people, making them appear completely on the circle abstract pattern background, to help it lift off the page.
After many iterations and testing on internal staff, the final concept was selected. The deliverables included a campaign microsite, this was used for display advertising, social and PPC. I also designed a suite of online banner ads to be used for affiliate advertising, email design and event promotional design as well as a brand book, so that other designers were able to work on future materials.
The brand guide included digital advertising. To make this stand out more, digital advertising used a darker, corporate purple background colour.