Role: Creative direction, Lead Design, Project Management

A product launch campaign for Gemalto for an authentication application that enables enterprises to provide single-sign on to cloud applications.


Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.

Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.


portfolio Campaign graphic Design colour schemeBelow shows how the abstract elements combine with photography.

campaign graphic design elements combined for concept


To create impact for display advertising,  guidelines were created to use cut out people,  making them appear completely on the circle abstract pattern background, to help it lift off the page.



After many iterations and testing, the final concept was delivered with a style guide, a campaign microsite, email design, display advertising across social and paid, presentation decks and iconography.

Gemalto Campaign design - colour palette


Gemalto Campaign design - campaign imagery

Gemalto Campaign design - brand book 2

Gemalto Campaign design - campaign theme applied to imagery

Gemalto Campaign design - presentation icons


Gemalto Campaign design - mobile friendly microsite