Role: Creative direction, Lead designer, Project management

I was tasked with creating a new identity for the Thales Global Sales Kick Off 2021

Challenge

With the usual format of a live ‘real’ event out the window with Covid-19, the scope for this event was fluid. In addition to the unknown format, there was multiple senior stakeholders across the business involved in the planning of the event.

Approach

Below is an early presentation i put together showing two concepts;

 

Results

The final selected idea was concept 1 which i refined, added music and you can view below. This identity was added to all promotional videos and presentations within the event. The identity was then applied to multiple banners across the virtual platform for the event as well as social cards, email banners and app banners.