Work

Rebrand, Rapid7

Challenge

The existing Rapid7 brand lacked creativity and did not stand out in a busy industry. The company had different teams invested in the brand design all with different opinions. Various attempts at refreshing the brand had previously taken place leaving the brand feeling disjointed.  My role was to lead the design effort to align the visual brand identity and get the design team on board with a way forward for the visual design styling.

The rebrand exercise covered everything from the basics of typography and colour, to events, motion graphics, photography, image treatments, google slide and doc templates to indesign and figma templates

Video work, Rapid7

Video

Collaborating with different people across the organisation, I filmed, interviewed and produced several customer and partner event highlight videos.
I managed the entire process from set up,  interview questions, filming and editing. I usually made several versions of teh same video so it can be used across different mediums such as youtube, website and social media.

….Here is another version used for social media

Customer case study video, Arcadis + Rapid7

Working with the customer success team and the Account Manager of Arcadis, I filmed and edited a customer story on location for Rapid7, to demonstrate how Rapid7 solutions enhanced the Arcadis use case.

Report design, Gemalto

I designed a 20 page report showing the results from a global research piece aimed at the retail industry. As well as creating a grid system for the report top ensure consistency in design throughout, I created infographic elements to make the complex data easier to see at a glance and used relatable imagery for the target market.

Research Report, Thales

Thales commissions research reports every year and needed a design for a suite of 3 reports that looked different, but came from the same family. My design was on the corporate secondary colour palette and applying it to abstract characters that represented data. Using a different graphical approach to each cover distinguished it from the other. I also applied different background colours for the vertical reports, so instead of dark grey, a blue would be used for example.

Print advert, Konica Minolta

Konica Minolta genuinely had the best quality A3 printer in the industry and needed to get the message out.  I created this concept that focused on its ability to print to the edge without a border. The advert generated a lot of interest appearing in Mac World, Mac User, Computer Arts and Creative Review. The advert gained great traction and generated increased leads via a unique URL.

 

Motion Graphics, Rapid7

Video

Rapid7 launched its PACT Partner program, working with a copywriter, we created this social organic post, keeping it to 15 seconds for maximum impact on socialo raise with short attention spans.

Infosecurity event booth design

Partnering with the Global Events team at Rapid7, I led the creative direction and design for a double-height booth at BlackHat, one of the industry’s most prominent cybersecurity events.

My goal was to create a visually distinctive presence that stood out in a sea of competitors. The result was a striking, immersive booth experience that amplified brand visibility and engagement.

Beyond the booth structure, I also designed motion graphics for the large-scale ‘mega screen’ and developed event merchandise—ensuring every touchpoint brought the Rapid7 brand to life in a cohesive, dynamic way.

 

UX / UI audit and redesign

UX / UI

To improve engagement on the page, i designed an animate-on-scroll banner, so as you scrolled down the page, a short animation would lead you through the contents. Other highlights included a amazon style flip book of the first few pages of the report, to tease people and incentivise them to download the full report and infographic style stats that would animate on load. All this was created in the most efficient way to keep the page feeling quick and nimble

Product launch campaign design

Campaign

Challenge

Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.

Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.

A virtual reality experience to make Gemalto stand out from the crowd at high tech trade shows

Campaign / Interactive

I sourced a VR agency, and we came up with a theme for the experience that was fun, engaging and had the wow factor as well as being related to the industry. I held regular update meetings with the agency and worked side by side with them to create the UX of the game flow including designing a microsite using game elements that would contain high scores.

During the development of the concepts, we decided to use a TRON look and feel which not only made the experience feel futuristic, it also helped with 3D processing, as the graphics could be quite simplistic, with no detailed textures bogging down processing speeds. This meant that it could run on a laptop, rather than a large, complicated Rig meaning we could make it go mobile and be easier to ship to different events.