A seasoned senior creative designer / creative director with two decades of experience collaborating with marketing professionals at all levels. I excel in design but also managing teams, finding myself as comfortable leading as I am working inside Adobe creative suite. Throughout my career, I've been a driving force behind successful brand and marketing campaigns, earning recognition through various awards. My true passion lies in crafting truly integrated campaigns across multiple channels. I specialize in bringing ideas to life across social, web, print, and video.
Create an annual event that works alongside the Thales brand that can be repurposed year after year with it’s own unique identity.
Results
I led the inhouse design team and created a new identity for the 2023 sales kick off and applied to 3 global events. It was applied to all visuals across the event ranging from app graphics, presentations, venue graphics to promotional. I pitched the design concepts and worked with multiple senior stakeholders and internal design team to bring the brand to life.
Here is a showreel of the EMEA event showcasing the branding and highlight event.
December 08, 2020, Tuesday
UX / UI audit and redesign
UX / UI
Role: UX / UI design
Increase engagement on the research web pages of the Thales corporate website.
Research
Before assessing the existing performance of the page and performing a UX audit, I identified 4 user personas that would access the site;
We then analysed the page using Hotjar and mapped out the different user journeys. We quickly identified that there were multiple routes off the page as soon as you entered it. It became clear that the focus of the page needed simplifying and organising in a way that would lead the customer through a journey in a structured way, to a clear CTA. I started by making a list of observations on the page based on some stats from HotJar:
To improve engagement on the page, i designed an animate-on-scroll banner, so as you scrolled down the page, a short animation would lead you through the contents. Other highlights included a amazon style flip book of the first few pages of the report, to tease people and incentivise them to download the full report and infographic style stats that would animate on load. All this was created in the most efficient way to keep the page feeling quick and nimble
September 24, 2020, Thursday
GDPR Awareness Campaign
Campaign / Event
Role: Creative direction, Lead design
Brief
Use the new GDPR regulations to create a campaign to promote how Gemalto can help you become GDPR compliant. Teaming up with the head of marketing, I provided creative direction for the campaign.
Results
Teaming with the head of marketing, we created a roadshow concept where we would brand a double decker bus, touring the UK to generate awareness of the regulations and book meetings with Gemalto sales reps. The campaign was fully integrated with several marketing tactics from organic and paid social media, email, website and partner promotion. We created the hashtag #GetReadyForGDPR and worked with the social team to help drive people to the campaign. We used a technology partner to create a landing page where people could book meetings and track the location of the bus as it toured the UK.
The campaign generated 250,000 Twitter impressions, and 200 appointments were booked throughout the 3 week period and several high profile sales were directly linked to the bus tour.
The campaign has been nominated for several awards, including best integrated campaign for the CIM awards, up for best integrated campaign for a large company at the DandAD awards and best vendor marketing campaign at the CRN awards.
June 18, 2017, Sunday
Product launch campaign design
Campaign
Role: Creative direction, Lead Design, Project Management
A product launch campaign for Gemalto for an authentication application that enables enterprises to provide single-sign on to cloud applications.
Challenge
Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.
Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.
Below shows how the abstract elements combine with photography.
To create impact for display advertising, guidelines were created to use cut out people, making them appear completely on the circle abstract pattern background, to help it lift off the page.
Results
After many iterations and testing, the final concept was delivered with a style guide, a campaign microsite, email design, display advertising across social and paid, presentation decks and iconography.
June 18, 2017, Sunday
A virtual reality experience to make Gemalto stand out from the crowd at high tech trade shows
Campaign / Interactive
Role: Creative direction, User experience, Project management
Gemalto; a company in the cyber security industry, wanted to attract attention from visitors at Europe’s largest cyber security event; Info security. Working with the UK Marketing Director, we came up with the idea of creating a custom virtual reality experience to maximise the buzz around the event booth.
Challenge
The main challenge was creating something that would be fun to play, but also relevant to the key messaging. To make this project a success, we needed to create a buzz around it in the industry and go viral.
Approach
After selecting a VR agency, we came up with a theme for the experience that was fun, engaging and had the wow factor as well as being related to the industry. I held regular update meetings with the agency to help steer the creative direction of the experience as well as the UX of the game flow, stepping in on occasion to create elements inside the experience myself.
During the development of the concepts, we decided to use a TRON look and feel which not only made the experience feel futuristic, it also helped with 3D processing, as the graphics could be quite simplistic, with no detailed textures bogging down processing speeds. This meant that it could run on a laptop, rather than a large, complicated Rig meaning we could make it go mobile and be easier to ship to different events.
The key objectives to this project were;
Will people have a better understanding of what Gemalto does?
Is it simple enough to play, with minimal instructions? (so language was not a barrier, and simple to pick up and play)
Is it exciting enough for people to socialise it?
Part of this project required buy in internally, so while the game was being developed, i created a teaser video to help sell the idea into the Sales teams and global marketing to create some excitement around it.
Results
I created a campaign in a box so that field marketing manager could easily take it and have a whole campaign ready to use to promote it at their events. The campaign consisted of a logo, Promotional flyers, email templates, online high score table, hashtag for social, microsite and brand guide. As well as this, we purchased 2 VR laptops and 2x Oculus rift headsets which could then be shipped out to the different regions to use it.
The experience was later brought to mobile so it could be downloaded from the app store and Google Play stores. A PR campaign was created, offering prizes to the top scores that were tweeted using the hashtag #GemaltoCyberHero.
I designed a google cardboard as a giveaway / direct mail piece so people could play the game on mobile using a google cardboard and, working with a web developer, created a microsite that would display the top scores which you can see below
Bits
Smaller projects i've worked on
February 06, 2024, Tuesday
Rapid7, Customer Video
Video
Working with the UK Marketing manager, I filmed and prduced a customer event highlight video. I worked with th
Working with the UK Marketing manager, I filmed and prduced a customer event highlight video. I worked with the customers and sales team to secure interviews to make the video successful. I later created a follow up video with customer quotes which the company could use as customer testominals.
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Working with an account executive at Rapid7, I concepted an event design for the Softcat Partner Kick Off. I wanted to create something that pushed the Rapid7 brand guidelines so it stood out against all the other cyber security vendors at the event, but also promote the current incentive program (ski trip). Working with the content team, we came up with the line 'shred the threat and risk landscape'.
During a brainstorming session, I suggested instead of giving away SWAG, we could get sales people to interact with the brand and give them the opportunity to win swag by answering some multiple choice questions. This turned into a mini sales training test as I worked with the business development team and the regional CTO to devise questions on their knowledge of Rapid7 products and created a multiple choice quiz on a flyer.
Working closely with the Channel Sales Director and Marketing Director, I produced, filmed and edited a partner event highlight video which was used to promote the Thales partner program
Thales commissions research reports every year and required a new theme for the 2023 versions.
Challenge
The main challenge was that this year they were going to slice the data up to create multiple reports targeted at different industries (verticals) as well as different markets (authentication and encryption). Creating a template that would be easy for designers in the team to work with and also something that would work across different vertical markets and discuss different solution areas but look like they were from the same family of reports was the biggest challenge.
Approach
My first step was to look at any issues and feedback that was had from the previous years reports, and a common theme was that the report was harder to read online. The previous report was set up to be printed, but the reality was that most people just read it on their device. For this reason i removed the multiple column layout, increased the font size and also made sure any spreads (if printed) would also work as single pages. In addition to this the diagrams also became full width and easily editable within indesign, helping the production time faster.
There was also feedback that a lot of the images used in the previous reports were not diverse enough and it created a lot of back and forth when being reviewed by stakeholders, so the new design featured less photography, and more graphical elements.
Results
Research report cover design options
I developed a theme that would work across regions and verticals, based around using the corporate secondary colour palette and applying it to abstract characters that represented data. Using a different graphical approach to each cover distinguished it from the other. I also applied different background colours for the vertical reports, so instead of dark grey, a blue would be used for example.
Cover design
Inside spread showing contents pages and where sponsorship logos would be placed
Inside spread design showing how the key facts would be displayed in infographic format to keep the content lighter and more easily digested
A lot of the posts for Thales were starting to look the same in the linkedin feed, they wanted something that stood out. Collaborating with the social media manager, we updated content to work better in a social feed and expanded the colour palette to create a slider that would generate more engagement
Working with the Thales social media manager, I art directed a fun interactive social post, where the user had to catch a screenshot of the data inside the lock. This simple idea proved to be the most viewed social post by Thales in 2022
Gemalto approached me to create an infographic to highlight key stats from a consumer research report they had run. The project included laying out a report and an infographic. The research focused on security of IOT connected devices and the public perception of that.
I worked directly with the PR manager on producing concepts and advised on how many points should be displayed and revising content to make the piece work better as an infograohic and below is the final piece.
Creating awareness of a new A3 colour laser printer to the the creative industry. Konica Minolta genuinely had the best quality A3 printer in the industry and needed to get the message out there. They approached me to create an advert for Mac World, Mac User, Computer Arts and Creative Review to help raise awareness. I came up with several concepts, each focusing on different USPs of the printer, but the the selected concept focused on its ability to print to the edge without a border. The advert generated a lot of interest and the company received great feedback from the target audience as a result of this advert.
Konica Minolta required an co-branded print advert for a trade magazine which was co-funded by the partner and Konica Minolta. The advert copy was initially supplied to me and i visualised several concepts and came up with a new headline for the advert. The selected concept can be seen below.
I designed a report showing the results from a global research piece aimed at the retail industry. I created infographic elements to make the complex data easier to digest and more interesting to digest and used imagery related to retail to make it more relatable to the target market. in addition to careful colour selection to make it an easy to read document.
My role: Art direction, designer
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Working with the UK Marketing manager, I filmed and prduced a customer event highlight video. I worked with the customers and sales team to secure interviews to make the video successful. I later created a follow up video with customer quotes which the company could use as customer testominals.
