Working with the Thales social media manager, I created a simple interactive game where the user had to catch a screenshot of the data inside the lock. This proved to be the most viewed social post by Thales in 2021 so far with 44 comments, 100 likes and over 3000 views
Role: Creative direction, Lead designer, Project management
The annual sales kick off is Gemalto’s biggest internal event, operating in 3 locations globally, around 1000 internal sales staff, execs and keynote speakers are invited. Working with the creative director, marketing communications director, field marketing director and event management team, I conceptualised the event theme and visual strategy.
With multiple stakeholders across the business all with different ideas, managing expectations and having open communication was crucial. The event visuals needed a central theme, that worked across vertical and product messaging. I set up weekly meetings with stakeholders, presenting concepts and getting feedback. Being responsive and productive to ensure the tight deadlines were met, was essential for the success of this project, as well as being sympathetic to everyones input and managing expectations. The visual theme needed to work across app UI, microsite design, marketing communications (email), stage design, hotel branding and digital.
I found this visual the most inspiring
Taking all the feedback on board, i developed the final concept, it came from an idea i had from the mood board above (highlighted in red), using a wireframe design overlaid on top of a photograph. The design could apply to any image as a template and encompass the event theme ‘transformation’ with Gemalto products as well as ‘transforming’ the sales peoples mindset. It was a visual play on transforming the object that you see in the image, and it could be applied to any industry, just as Gemalto encryption and authentication products can be applied to any industry as layer of digital protection.
The concept applied to a visual showing Gemalto products in the transport industry
After creating and and getting sign-off on the look and feel of the event, working with the event manager and marketing directors to understand what tools, platforms and their promotional plans were being out in place for the event. Understanding which platforms were being used and who was managing them, was key in ensuring quality and consistency across all the event communication.
The branding was applied across everything related to the event. Deliverables included;
Pre and post-event email communications
Venue signage and graphics including escalator signage, column wraps, flags, internal archway, reception desk,
Stage screen animations
Highlight video and photography, filmed and produced on site and shown on the last day of the event
Everything was produced on time in a very short time scale. The various global events had excellent feedback with a very strong, consistent visual branding used throughout.
Gemalto approached me to create an infographic to highlight key stats from a consumer research report they had run. The project included laying out a report and an infographic. The research focused on security of IOT connected devices and the public perception of that.
I worked directly with the PR manager on producing concepts and advised on how many points should be displayed and revising content to make the piece work better as an infograohic and below is the final piece.
Gemalto wanted a way to visually represent some key stats from a research report they ran. The research focused on what companies did with customers personal information and how it was stored. The results made for some concerning conclusions.
I worked directly with the PR manager on producing concepts and below is the final piece.
Creating awareness of a new A3 colour laser printer to the the creative industry. Konica Minolta genuinely had the best quality A3 printer in the industry and needed to get the message out there. They approached me to create an advert for Mac World, Mac User, Computer Arts and Creative Review to help raise awareness. I came up with several concepts, each focusing on different USPs of the printer, but the the selected concept focused on its ability to print to the edge without a border. The advert generated a lot of interest and the company received great feedback from the target audience as a result of this advert.
SafeNet Software Monetization division required a one minute video that highlighted the benefits of their product; Sentinel EMS. The video was to be used as a free giveaway on a microsite as well as being used for various other promotional activities such as at events. Below you can see the story board i put together, and if you scroll down the final version of the video.
Konica Minolta required an co-branded print advert for a trade magazine which was co-funded by the partner and Konica Minolta. The advert copy was initially supplied to me and i visualised several concepts and came up with a new headline for the advert. The selected concept can be seen below.
An infographic design was required to display the key information of an Access Management campaign for Thales which highlighted how different employee personas have different requirements for authenticating into cloud applications. The infographic needed to highlight the key information and promote the white paper as well as the social game which was created as part of the campaign.
The infographic was designed in such a way it could be sliced up into smaller chunks so that it was easier to share on linkedin.
My role: Graphic designer
Working with the product marketing manager i acted as an advisor to the content as well as the designer. This is what i came up with.
I designed a report showing the results from a global research piece aimed at the retail industry. I created infographic elements to make the complex data easier to digest and more interesting to digest and used imagery related to retail to make it more relatable to the target market. in addition to careful colour selection to make it an easy to read document.