News

Thales social media viral video

Video

Working with the Thales social media manager, I created a simple interactive game where the user had to catch a screenshot of the data inside the lock. This proved to be the most viewed social post by Thales in 2021 so far with 44 comments, 100 likes and over 3000 views

My role: Art direction, animation

Gemalto Sales Kick off event branding

Branding

Taking all the feedback on board, i developed the final concept, it came from an idea i had from the mood board above (highlighted in red), using a wireframe design overlaid on top of a photograph. The design could apply to any image as a template and encompass the event theme ‘transformation’ with Gemalto products as well as ‘transforming’ the sales peoples mindset. It was a visual play on transforming the object that you see in the image, and it could be applied to any industry, just as Gemalto encryption and authentication products can be applied to any industry as layer of digital protection.

The concept applied to a visual showing Gemalto products in the transport industry

After creating and and getting sign-off on the look and feel of the event, working with the event manager and marketing directors to understand what tools, platforms and their promotional plans were being out in place for the event. Understanding which platforms were being used and who was managing them, was key in ensuring quality and consistency across all the event communication.

Results

The branding was applied across everything related to the event. Deliverables included;

• App visuals
• Pre and post-event email communications
• Microsite design
• Presentation templates
• Venue signage and graphics including escalator signage, column wraps, flags, internal archway, reception desk,
• Stage design
• Stage screen animations
• Photo wall
• Highlight video and photography, filmed and produced on site and shown on the last day of the event

Everything was produced on time in a very short time scale. The various global events had excellent feedback with a very strong, consistent visual branding used throughout.

Gemalto research survey

Infographic

Gemalto approached me to create an infographic to highlight key stats from a consumer research report they had run. The project included laying out a report and an infographic. The research focused on security of IOT connected devices and the public perception of that. 

I worked directly with the PR manager on producing concepts and advised on how many points should be displayed and revising content to make the piece work better as an infograohic and below is the final piece.

My role: Creative direction, Lead designer

Gemalto

Infographic

Gemalto wanted a way to visually represent some key stats from a research report they ran. The research focused on what companies did with customers personal information and how it was stored. The results made for some concerning conclusions.

I worked directly with the PR manager on producing concepts and below is the final piece.

My role: Creative direction, Lead designer

Konica Minolta

Advertising

Creating awareness of a new A3 colour laser printer to the the creative industry. Konica Minolta genuinely had the best quality A3 printer in the industry and needed to get the message out there. They approached me to create an advert for Mac World, Mac User, Computer Arts and Creative Review to help raise awareness. I came up with several concepts, each focusing on different USPs of the printer, but the the selected concept focused on its ability to print to the edge without a border. The advert generated a lot of interest and the company received great feedback from the target audience as a result of this advert.

SafeNet Sentinel

Video

SafeNet Software Monetization division required a one minute video that highlighted the benefits of their product; Sentinel EMS. The video was to be used as a free giveaway on a microsite as well as being used for various other promotional activities such as at events. Below you can see the story board i put together, and if you scroll down the final version of the video.

My role: Art direction, animation

Konica Minolta

Advertising

Konica Minolta required an co-branded print advert for a trade magazine which was co-funded by the partner and Konica Minolta. The advert copy was initially supplied to me and i visualised several concepts and came up with a new headline for the advert. The selected concept can be seen below.